Top 9 Shopify Statistics for 2026 (Growth, Revenue & Market Share)

Looking for the most important Shopify statistics in 2026 – without drowning in dozens of random numbers?

In this updated guide, we’ll walk through the 9 Shopify statistics that actually matter if you’re running or planning a Shopify store in 2026 – from total stores and revenue to market share, countries, industries, and big brands using the platform.

All numbers are based on the latest available data (mainly 2024–2025), so you can use them confidently for planning, benchmarking, and pitch decks.

Quick overview: key Shopify statistics for 2026

• ~5.5–5.8 million live Shopify stores worldwide (and still growing).
• $292+ billion in annual GMV processed by Shopify merchants in 2024.
• $8.88 billion in annual revenue for Shopify in 2024, with double-digit growth continuing into 2025.
• Shopify powers around 10–12% of US ecommerce and has served hundreds of millions of shoppers worldwide.
• Shopify is used in 175+ countries, with the US, UK, Australia, Germany, and Canada leading store counts.
• Fashion, apparel, beauty, home & garden, and fitness are the dominant industries on Shopify.
• Thousands of enterprise and household brands use Shopify or Shopify Plus (Kylie Cosmetics, Heinz, Red Bull, Gymshark, and more).
• Black Friday–Cyber Monday keeps breaking records, with tens of billions in sales processed in just one weekend.
• Shopify remains a mobile-first platform, with the majority of store visits coming from mobile devices.

Now let’s break those down, one by one.

1. How big is ecommerce in 2026 (and where does Shopify sit in it)?

Before zooming into Shopify, it helps to understand the size of the overall ecommerce pie.

• Worldwide retail ecommerce sales are projected to reach around $6.4 trillion in 2025 and approximately $6.9 trillion in 2026.
• Ecommerce is expected to account for 20%+ of global retail sales in 2025, and its share is still rising each year.

Within that landscape, Shopify is one of the leading commerce platforms globally and powers a significant share of US ecommerce spend. If you are planning your 2026 roadmap, treat Shopify as a major infrastructure layer of online retail, not “just another SaaS tool”.

2. How many Shopify stores are there in 2025?

Different data providers track Shopify slightly differently, but they all agree on one thing: the ecosystem is huge and still growing fast.

• There are roughly 5.5–5.8 million live Shopify stores worldwide as of 2025.
• Across its entire history, Shopify has seen well over 9 million stores created on the platform.
• Daily active users are now in the multi-million range, with hundreds of millions of shoppers buying from Shopify brands every year.

For a merchant, this means two things: the ecosystem is mature (apps, themes, agencies, talent) and the competition is real. To stand out in 2026, you’ll need a clear brand, performance-focused store, and strong retention.

3. Shopify traffic & mobile-first behavior

Shopify’s own reports and partner analyses confirm what most merchants already feel:

• The platform gets hundreds of millions of visits each month to Shopify.com and millions more directly to storefronts.
• Mobile has become the dominant device – on many Shopify stores, over 70% of traffic and orders now come from mobile devices.
• Shop Pay and other mobile-optimized checkouts significantly boost conversion rate and repeat purchase on phones.

Takeaway for 2026: treat Shopify as a mobile-first environment. Your theme, apps, and CRO work should assume that most visitors discover and buy from you on their phones.

4. Shopify market share & GMV (sales volume)

When we look at market share and sales volume, Shopify is firmly in the top tier of global ecommerce platforms.

• Shopify powers around 10–12% of US ecommerce, making it one of the largest players in that market.
• In 2024, Shopify merchants processed around $292 billion in GMV (gross merchandise volume), with ~24% year-over-year growth.
• Over its lifetime, merchants have sold more than $1.4 trillion worth of goods and services through Shopify.

In simple terms: a huge and growing share of online spending flows through Shopify stores. If your brand is on Shopify in 2026, you are operating on one of the most battle-tested commerce rails in the world.

5. Shopify revenue and profitability

Shopify as a company has moved from “growth at all costs” to a more balanced, profitable model – which matters if you’re betting your business on their platform.

• 2024 annual revenue was around $8.88 billion, up more than 25% year-over-year.
• In 2025, Shopify continued to grow revenue at roughly the high-20s to low-30s % range quarter over quarter.
• The company has reported several consecutive quarters of double-digit free cash flow margin, which signals a healthier, more sustainable business.

For 2026 planning, this tells you Shopify isn’t just popular; it’s also financially strong enough to keep investing in features (Shopify Functions, B2B, POS, AI tools, etc.) that will benefit your store long-term.

6. Number of Shopify stores by country

Shopify is used in more than 175 countries, but some markets clearly dominate the store count.

Here’s a simplified 2025 snapshot of where Shopify stores are concentrated:

Europe in particular is a strong region for Shopify, with multiple EU countries in the top list – useful if you’re targeting DACH, UK, or wider EU markets in 2026.

7. Top business categories using Shopify

Shopify is flexible enough for almost any vertical, but some categories clearly dominate:

• Fashion & Apparel (clothing, streetwear, footwear, accessories).
• Beauty & Cosmetics (skincare, makeup, haircare, personal care).
• Home & Garden / Home Decor.
• Health, Fitness & Nutrition.
• Food & Beverage (including coffee and specialty groceries).

In many datasets, fashion and apparel alone accounts for over a quarter of all Shopify stores. If you’re in those categories, your 2026 strategy should lean heavily on brand, content, and UX – your competitors are already investing there.

8. Which big companies use Shopify and Shopify Plus?

Shopify is not “just for small businesses” anymore. A growing number of enterprise and household-name brands use Shopify or Shopify Plus:

• Kylie Cosmetics and other celebrity-led beauty brands.
• Red Bull for merchandising and fan products.
• Heinz with its direct-to-consumer store launched in just a few days during the pandemic.
• Gymshark, Mattel, Netflix, Heinz, Penguin Books, Hyatt Hotels and many more lifestyle and media brands.

For store owners, this is proof that Shopify’s stack can handle serious volume, global traffic, and complex merchandising. It also means customers increasingly recognize Shopify UX patterns and trust them.

9. So… is Shopify still a good bet in 2026?

Putting the numbers together:

• Millions of live stores across 175+ countries.
• Hundreds of billions in annual GMV and billions in revenue.
• Strong presence in the world’s largest ecommerce markets (US, EU, UK, DACH, Australia).
• Thousands of apps, themes, and agencies building on top of the platform.
• Ongoing investment in AI, B2B, POS, and cross-border commerce.

Short answer: Yes. For most DTC and B2B brands, Shopify remains one of the safest and most scalable ecommerce choices in 2026, especially if you care about speed, conversion, and time-to-market.

Frequently asked questions about Shopify statistics (2026)

1. How many people use Shopify?
Shopify’s customer base has grown to hundreds of millions of shoppers. In 2024 alone, Shopify served around 875 million unique shoppers worldwide through its merchants.

2. How many Shopify stores are there?
In 2025, estimates put the number of live Shopify stores at roughly 5.5–5.8 million globally, with more stores launching every day.

3. How much money do Shopify merchants make in total?
In 2024, Shopify merchants processed around $292 billion in GMV. Over the lifetime of the platform, total sales through Shopify have crossed well over $1.4 trillion.

4. How much revenue does Shopify (the company) make?
Shopify generated about $8.88 billion in revenue in 2024 and continues to grow revenue at around the mid-20s to low-30s % annually, while remaining profitable.

5. Which countries have the most Shopify stores?
The United States leads by a wide margin, followed by the United Kingdom, Australia, Germany, Canada, France, Brazil, India, and the Netherlands. Many of these markets continue to see double-digit Shopify growth.

6. How much does Shopify cost per month?
Shopify’s core plans are typically:
– Basic Shopify – starting around $29/month
– Shopify – around $79/month
– Advanced Shopify – around $299/month

For larger brands, Shopify Plus usually starts from around $2,000/month on a custom basis.

7. Is Shopify better for small or large businesses?
Both. Shopify started with smaller merchants, but today it powers everything from solo founders to global enterprises. The key is choosing the right plan, stack (apps, theme), and implementation partner.

8. How many apps and integrations does Shopify have?
The Shopify App Store now has thousands of apps (free and paid) for marketing, fulfillment, subscriptions, B2B, AI, and more – plus a growing ecosystem of custom apps built by agencies and tech partners.

Final words on Shopify statistics (2026)

Shopify’s growth in stores, revenue, GMV, and global reach makes one thing clear: in 2026, it’s not just a platform for “testing an idea” – it’s a serious long-term foundation for DTC and B2B brands.

If you feel your current Shopify store isn’t fully aligned with these numbers – for example, if your conversion rate, speed, or UX is below what you see here – that’s where the right tech partner can make a measurable difference.

PS: We at StageBit are a performance-focused ecommerce agency. We design, build, and optimize Shopify and Shopify Plus stores for brands that want better speed, higher conversion, and a cleaner technical setup. If you’re planning a new Shopify project or a migration, our Shopify Developers are happy to review your store and roadmap with you.

Thanks for reading – and if you think there’s a 2026 Shopify stat we should add next, let us know in the comments. 🙂

Bonus: If you’re already on Shopify, you might also like this article on Top Mistakes to Avoid While Selling on Shopify.