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  • May 7, 2021
  • 6 MIN READ

Benefits of Using Shopware For Your Online Business

~Written By Mitali Kundale

Shopware 6

Choosing an eCommerce platform for your online business is the first and the most important thing to consider for any site owner. There are several eCommerce platforms available today and each of them comes with its diversified features, functionalities, and capabilities and Shopware is one of them.

However, a few eCommerce platforms are not able to meet the modern needs of consumers. In such cases, it becomes difficult to decide which one is the best for your online business. Well, in this blog, we will help you choose the right eCommerce platform to make your business successful in the digital world.

Before we go deeper into the features and capabilities of Shopware, let’s know a bit more about Shopware first.

About Shopware

Shopware is an open-source eCommerce platform popular in English-speaking countries and built on Symfony and Vue.js.

In Shopware, you will get awesome features and capabilities that make your eCommerce business successful to meet the modern needs of consumers in this fast-paced world.

It provides complete flexibility, usability, scalability, and various amazing features that make your online store stunning and beautiful.

Prior to choosing an eCommerce platform, you need to consider your business first, such as what are your products & services, targeted audiences, and business goals.

If your business has specific needs, compare the features of at least 3 to 5 eCommerce platforms in order to identify which platform is best matched to them.

Top benefits of using Shopware 6 for your online business:

Scalability of Shopware

The new release of Shopware has brought significant improvements in the scalability and capabilities of development to make fast page loading speed, be it dynamic or static content. The page load speed is largely determined by the PHP implementation, the server load, and the traffic speed.

If you choose Shopware 6 to build your shop, make sure you will get a fast page loading and data processing speed without facing any issues.

To make your shop stable in the eCommerce world, Shopware ensures high traffic to your web store all the time with its automatically configured SEO optimization functionality. Thus, with Shopware you don’t have to worry about your customers and the scalability of your shop.


One of the biggest advantages of using Shopware for your online business is that it works well for both retailers as well as shoppers. Additionally, it reduces the development costs of the project and eliminates the major issues that often occur during the project development process.

It is easy to set up and comes with an intuitive admin panel, which can be used even by a non-technical person. With its drag-and-drop and double-click features, one can easily manage the entire store more effectively.

It reduces your time spent managing the backend system and helps the admin to perform their actions quickly. The admin can view all the required data with its functions of the parallel opening of multiple windows.

SEO & Marketing

Shopware comes with an automatically configured SEO-optimization feature, enabling you to sell your products & services from the day you start your online business. It makes your web store visible on top of Google search results with its integrated SEO.

In addition to this, you can also market your products and services online in order to reach your targeted customers and increase the sales of your store with its powerful sales promotion features.

Furthermore, Shopware offers a “storytelling” feature that allows you to foster communication with your shoppers to make their buying process super easy. It gives an emotional impact on your customers and encourages them to purchase your products or services in the future.

With the storytelling feature, you can have a chance to take your product review to the next level and enhance your customer experience even more efficiently.

Seamless integrations with top payment gateways

With Shopware, you can seamlessly integrate with trusted payment gateways, including PayPal, Skrill, Stripe, Amazon Pay, etc. Furthermore, Shopware offers seamless integration with Microsoft web services, such as popular CMS WordPress, and works best with all APIs.

Multi-Language support

Your online store is now more optimized to enter the global market. Thanks to multilingual support and improvements brought in algorithms of search engine optimization. You can set prices in several currencies, find the best sales channels for your store, apply legislative restrictions to various types of products, and calculate taxes all with a minimum of time and effort.

B2B functionality

Customers who operate in B2B formats have always got a huge advantage of specialized services from Shopware. The package includes an eCommerce cost management panel, dozens of themes that users can customize, and an interface for building an online store.

With the B2B functionality of Shopware, you can efficiently design and develop a powerful multi-vendor marketplace to help achieve your business goal even more effectively.

Added Sales Channels

It’s great news for all shop owners who want to promote their products and services to the targeted audiences and improve their brand awareness, you can efficiently do it with Shopware.

Shopware allows you to grow your shop online by offering various communication channels to connect with your potential customers to your online shop. If you make the proper use of all the integrations and resources offered by Shopware, you will certainly be going to gain more recognition for your brand and win loyal customers all over the world.

Various customizable options

You can customize the rules & policies for your store using Shopware’s Rule Builder feature. With this feature, you can set a customized formula that will calculate the final cost for a single or bulk product, including delivery costs, assign different tariffs to different groups of customers, and much more. In addition to this, you don’t need to worry about the code at all!

Uninterrupted Support

To make your store stay relevant in the eCommerce world, it is essential to keep it updated with the latest features, versions, and technologies to offer a seamless experience to your customers all the time.

If your online store has any issues, you must require technical support in order to resolve it immediately. And what if it doesn’t get resolved, it will have a bad impact which may lose your potential customer and their trust in your store.

To keep your store updated, Shopware has its WIKI and forums to offer customers the right information they need. This is a huge plus for German online retailers as all the material is available in German.

With Shopware, you would not get support services in the Community version. Another thing to consider is that the hourly rate of Shopware developers is much lower than the Magento developer rate, which may reduce your development cost and time.

The Bottom Line

Thus, Shopware offers numerous benefits and features to an online eCommerce business that can’t be beaten in the market. With Shopware, you can build an efficient, business-focused, and powerful shop that will make your dreams come true.

If you are planning to build an online shop for your eCommerce business, StageBit is the right Shopware web development agency to get started with. Their services enable you to create an amazing shop and propel your business forward in a short time and at a minimal cost.

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