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  • October 12, 2022
  • 13 MIN READ

Top 9 Shopify Statistics and Facts you need to know in 2022

~Written By Dhruvi Master

eCommerce Shopify Web Development

Welcome to Shopify Statistics!

In 2004, Friends Tobias Lütke, Daniel Weinand, and Scott Lake were looking to launch a website called Snowdevil to start selling Snowboarding Gear online. But the available eCommerce platforms didn’t match their requirement, and Lütke, a computer programmer, decided to create his own e-commerce platform, and Snowdevil was released after two months of development.

In June 2006, the Snowdevil creators rebranded the system as Shopify. And now you can see, wherever the phrase “eCommerce” is used, Shopify is always mentioned. You might be thinking that this is a made-up story, but it’s not.

And in this Blog, We’ll be talking about Shopify Statistics and Facts that will blow your mind. Let’s Start Then!

1. eCommerce Statistics:

We need to first look at what eCommerce has developed into before diving into the data regarding Shopify itself.

  1. Worldwide, there are over 26 million eCommerce sites, and more are being established daily.
  2. In the US alone, there are over 9.5 million eCommerce sites, and new ones are being launched every single day.
  3. Global retail eCommerce sales were estimated to be over 4.9 trillion U.S. dollars in 2021.
  4. In 2021, mobile eCommerce sales increased by 15.2% over the previous year to $3.56 trillion.
  5. Digital purchasers were around 2.14 billion in 2021. Which were around 27.6% of the 7.74 billion individuals on the earth.
  6. The free delivery option provided by eCommerce companies is the main reason why customers purchase online.
  7. Top 10 largest global eCommerce markets are:
    • China: $2,779 billion
    • USA: $843 billion
    • United Kingdom: $169 billion
    • Japan: $144 billion
    • South Korea: $121 billion
    • Germany: $102 billion
    • France: $80 billion
    • India: $68 billion
    • Canada: $44 billion
    • Spain: $37 billion
  8. An average conversion rate for all eCommerce companies was 1.53%.
  9. In 69.57% of cases, eCommerce Shopping carts are abandoned.
  10. The most common reason for cart abandonment is higher additional expenses.

Most Popular eCommerce Platforms in the world:

RankTechnologyNo. of WebsitesMarket Share
7Zen Cart197,9000.76%

The Most Popular eCommerce Platform is Shopify, with a Market Share of more than 15% of almost 4 million sites using it.

Largest eCommerce Markets in the world:

CountryeCommerce Sales Per Country
China$2779 Billion
USA$843 Billion
United Kingdom$169 Billion
Japan$144 Billion
South Korea$121 Billion
Germany$102 Billion
France$80 Billion
India$68 Billion
Canada$44 Billion
Spain$37 Billion
  • China is responsible for 52.1% of all eCommerce sales worldwide.
  • China not only contributes the highest share of the worldwide eCommerce market and sales, but it also has a superior position as the biggest eCommerce market worldwide.

2. Shopify Traffic Statistics:

Below is the Monthly Traffic of

MonthNumber of Visitors
March 202256.2 Million
April 202253.5 Million
May 202255.8 Million
June 2022N/A
July 202255.8 Million
August 202257.7 Million
September 202258.0 Million

In the last three months, Shopify has had an average bounce rate of 55.50% and an average visit duration of 3 minutes, and 17 seconds.

In comparison to desktop computers, the percentage of traffic coming from mobile ones has grown dramatically over time. As a result, it is crucial for companies to concentrate on utilizing mobile experiences for their Shopify store.

In today’s era, customers are more likely to purchase directly from their mobile devices, which makes it a Mobile-First era. It is handy, and that is the reason. According to Shopify Statistics, in the third quarter of 2019, 71% of orders and 81% of traffic on Shopify stores came from mobile devices.

Now, it must be shocking for you to believe that the monthly traffic of Shopify, which is more than 50 Million is 93.95% organic. But it’s true. And these are the keywords that are bringing this high amount of traffic on Shopify. (from Shopify Statistics in 2021)

Organic KeywordsPercentage of Traffic
Shopify Login6.97%
Business Name Generator0.70%
Shopify Themes0.64%
Shopify Apps0.62%

Apart from Organic Traffic, here are those keywords, from which the traffic Shopify receives is Paid.

Paid KeywordsPercentage of Traffic
Shopify Pricing0.08%

3. Shopify Market Share Statistics:

Among all US websites employing eCommerce technology, Shopify has a 30% market share (according to BuiltWith’s Shopify Statistics). As a result, Shopify is the largest eCommerce platform in the US.

YearNumber of Shopify MerchantsGrowth in Percentage

As we previously said, Shopify is home to some of the most popular and lucrative websites in the world. Let’s examine its ranking among the top three eCommerce platforms in this category to better understand Shopify’s place on the list:

Distribution of use across the Top 1 Million sites:

When we look at the top 1 million websites according to traffic, there are 2,60,046 eCommerce websites falling in that category. The major eCommerce platforms in this category’s market share breakdown are as follows:

  • WooCommerce: 27,421 websites; 25% of all eCommerce websites, and 2.74% of all websites
  • Shopify: 20,553 websites; 19% of all eCommerce websites, and 2.06% of all websites 
  • Magento: 8,247 websites; 8% of all eCommerce websites, and 0.82% of all websites

Distribution of use across the Top 100 Thousand sites:

There are 36,228 identified eCommerce websites among the top 100,000 websites. The main eCommerce technologies in this category’s market share breakdown are as follows:

  • Shopify: 2638 websites; 19% of all eCommerce websites, 2.64% of all websites
  • WooCommerce: 1,863 websites; 14% of all eCommerce websites; 1.86% of all websites 
  • Magento: 1,059 websites, 8% of all eCommerce websites; 1.06% of all websites

Distribution of use across the Top 10 Thousand sites:

4901 eCommerce websites have been found within the top 10,000 websites according to traffic. The major eCommerce platforms in this category’s market share breakdown are as follows:

  • Shopify: 401 websites; 20% of all eCommerce websites, 4.01% of all websites
  • Magento: 162 websites; 8% of all eCommerce websites, 1.62% of all websites
  • WooCommerce: 152 websites; 7% of all eCommerce websites, 1.52% of all websites

Shopify firmly establishes itself as one of the most robust eCommerce systems in the world as we ascend the steps up and look after the top websites in the world.

4. Number of Shopify Stores (Country-Wise):

  • Shopify is used by businesses in more than 175 countries across the globe.
  • According to; 2,581,140 out of 4 million Shopify Stores that are now live, are located in the USA, Which is about 66% of all Shopify stores.
  • In 2021, Over 10% of all US eCommerce sales were produced by Shopify’s US Stores.
  • According to, the UK is Shopify’s 2nd largest market. The $871 billion UK eCommerce market is home to 166,761 Shopify Websites.
  • The 3rd and 4th most popular markets for Shopify are both English-speaking countries. Australia comes in third with 118,361 Shopify Stores, while Canada, the birthplace of Shopify, comes in fourth with 97,994 Shopify stores.
  • Shopify is also well-liked in Germany, With over 90,491 Shopify stores situated in Europe’s largest economy; Germany. 
  • China is the largest eCommerce sector in the world, with a projected value of $3.3 trillion by 2025. Within three years, it’s anticipated that more than half of all retail purchases in China would take place online. The Chinese market is highly tough for western businesses to join, and it’s believed that Shopify only powers 6,826 stores there.
  • However, Shopify is exploring strategies to get access to a greater portion of the Chinese eCommerce industry. Early in 2022, it established a strategic alliance with, a significant rival of and a top Chinese online retailer. Through this cooperation, some of Shopify’s US-based and international companies will be able to launch cross-border eCommerce with Chinese customers in 4 weeks as compared to the usual 12 months required for foreign brands in China.
  • The usage of Shopify is widespread in Latin America. With 67,427 active Shopify Stores, Brazil has the largest Shopify Merchant Userbase in this area. There are 16,587 and 8,697 traders in Mexico and Chile, respectively.
  • From the Top 20 Countries, 10 Nations for Shopify merchants are all in Europe.
  • Due to recent collaborations with aCommerce in Indonesia, Thailand, and the Philippines, Shopify is gaining traction in the rapidly expanding Asia-Pacific eCommerce sector, considering its extreme popularity in English-speaking nations.

Here’s a breakdown of the Country-Wise Number of Shopify Stores:

Country NameNumber of Shopify Stores (Country-Wise)
United States2,581,140
United Kingdom166,761
New Zealand21,499
South Africa15,497

5. Top Business Categories using Shopify:

Shopify is a flexible eCommerce platform appropriate for all businesses, as you may already be aware. Online retailers from fashion to any industry are already working with Shopify. According to Shopify Statistics, more than 27% of Shopify stores are in the apparel sector, which implies that at least one in four of these stores offer clothing and other fashion accessories.

We are aware of how enamored consumers are with researching new fashion trends and making online clothing purchases. Imperatively, Home & Garden, Beauty & Fitness, and Fashion & Apparel are the three most popular Business Categories using Shopify for online retailing. 

The breakdown of top business categories using Shopify is as follows.

Business CategoriesApproximate Number of Shopify Stores
👕 Fashion100,806
👚 Apparel81,666
💍 Jewellery73,573
👜 Bags45,034
👞 Shoes36,531
💄 Makeup35,539
🥻 Women’s Clothing33,298
🏠 Home Decor30,229
🏋 Fitness26,240
🥗 Groceries and Food26,195
☕️ Coffee25,855
🛌 Bed and Bathroom22,285
🍳 Kitchenware21,856
🛌 Furniture21,839
👩 Skincare17,341
🥕 Nutrition17,253

6. Which Big Companies Use Shopify:

There are thousands of world-famous brands that sell their products and services on Shopify because Shopify is the best choice for any Company Size — Big Or Small. Also, it’s a perfect fit for all niches. And it’s good for you to know that these companies are valued at upwards of $1 billion and have partnered with Shopify Plus for their eCommerce needs.

Do you want to know which are those Most Influential Brands using Shopify? Let me tell you!

1) Kylie Cosmetics

The controversial Kardashian-Jenner family’s youngest business tycoon, Kylie Jenner, has her own company, in the Makeup and Cosmetics category named; Kylie Cosmetics. Kylie Cosmetics uses Shopify Plus for its online shop in order to customize the look and management of Kylie Cosmetics. Shopify provided them with special software, in order to support the huge demand for its products.

2) Redbull

An introduction to Redbull is not required but let me tell you that Redbull is an Austrian Company, largely known for its energy drinks, and Redbull also has a Shopify Store. Of course, Redbull does not sell it’s main product Online, but its numerous sports teams in racing and football have produced loyal fans around the world. Red Bull merchandise printed with its famous sports teams is available on its online store. From apparel to accessories, model cars to media products. 

3) Heinz:

Did you know that Heinz created its direct-to-consumer online shop in only seven days? During Covid-19 Pandemic Food and Beverages Companies were impacted negatively. As the Covid-19 pandemic limited leaving the house, Heinz found that customers required additional alternate routes to get its products, notably in the UK market.

Heinz to Home was launched in the UK just seven days after signing a contract with Shopify Plus, which provided the platform with essential products online for front-liners and vulnerable populations. Isn’t it too good to get a Shopify Store ready in just 7 days?


Other than them, big brands such as KKW Beauty, Gymshark, FitBit, Penguin Books, Hyatt Hotels Corp, Whole Foods Market, Nestle, and more have Shopify Stores.

7. Shopify Revenue Statistics:

According to Shopify Revenue Statistics, there was a 62% increase from March to April 2020 compared to the prior six weeks. After the pandemic hit, businesses switched to eCommerce, which is why there has been an increase in Shopify stores.

Shopify Statistics claims that increasing the free trial period for Standard plans from 14 to 90 days helped greatly in increasing revenue.

Over the past few years, Shopify’s revenue has consistently increased, sometimes more than doubling its performance from the year before.

Shopify Revenue Statistics

That is an increase of almost 57% year-over-year. Using the Shopify platform, retailers were able to sell goods valued $157.4 billion. Additionally, that is up 47% from the prior year.

8. Shopify Growth Statistics

Shopify was launched in 2006, and by 2022 it has over 3.9 Million Live Websites. And Shopify’s revenue for the First quarter of 2022 was $1.2 Billion. Which is tremendous growth. As we already told you that Shopify Stores Numbers doubled or even tripled in the era of Covid 19 Pandemic, as everyone was stuck at home, most retailers looked after giving an online presence to their business. And Shopify was the most convenient option for all of them to go with. And it resulted in annual growth of more than 200%, from 2020 to 2022.

From the Below Image, you can clear your doubts about the Exceptional growth of Shopify over the years.

Shopify Growth Statistics

9. How Good is Shopify?

  • Shopify is one of the world’s top 3 most popular eCommerce platforms.
  • Shopify has More than 1 million users.
  • Due to Shopify’s recent collaboration with TikTok, over 1 million additional vendors now have access to the platform.
  • Shopify is used by 1.75 million+ businesses worldwide.
  • The yearly revenue of Shopify was $2.86 billion in 2020.
  • Shopify provides a variety of analytics tools.
  • 7,000 or more companies use Shopify Plus.
  • More than 7,000 individuals work at Shopify.
  • Shopify retailers will have more than 500 million customers in 2022.
  • Over 100 free and paid themes are available on Shopify Theme Store.
  • Shopify completed orders worth $79.5 billion last year (2021)
  • In 2020, 25% of Shopify’s monthly recurring income came from the Plus subscription.
  • The Shopify app store has over 7,000 applications that may help businesses customize their stores.

Frequently Asked Questions on Shopify Statistics:

1. How many people use Shopify?

A: According to Shopify Statistics, Shopify has over 2.1 million daily active users.

2. How many Shopify Stores are there?

A: There are nearly 4 Million Live Shopify Stores, in 2022.

3. Who uses Shopify?

A: Shopify is the best choice for any Company Size — Big Or Small. Also, it’s a perfect fit for all niches. And it’s used by Whole Foods Market, RedBull, Kylie Cosmetics, Hyatt Hotels, Penguin Books, and more. These are some of the most influential brands you must have come across.

3. How many Shopify Stores I can have?

A: As per Shopify Statistics, You can only manage one Shopify store with a single user account. Well, nothing prevents you from creating additional accounts for different Shopify stores.

3. How much does a Shopify Store Cost?

A: Shopify has 3 Pricing Plans:

– Basic Shopify: Costs around $29/Month

– Shopify: Costs around $79/Month

– Advanced Shopify: Costs around $299/Month

However, there is an additional option for Shopify Plus which can cost you around $2000/month.

6. Where is Shopify based?

A: Shopify is headquartered in Ottawa, Canada.

7. When was Shopify Launched?

A: Shopify was launched in 2006.

8. How many sellers are on Shopify?

A: Shopify Statistics says; that the eCommerce platform Shopify has around 1.75 Million Active Sellers.

9. What is Shopify’s eCommerce market Share in 2021?

A: As per Shopify Statistics 2021, Shopify has a Market Share of 10.98% of the overall eCommerce platforms market.

10. How much is Shopify’s Annual Revenue?

A: Shopify’s Revenue for the year 2021 was around $3.2 Billion.

11. How many employees does Shopify have?

Ans. There are over 10,000 employees appointed by Shopify to work on its growth.

Final Words for Shopify Statistics:

So, this was all about Shopify Statistics and Facts, If you think we forget to add any, please let us know by commenting below! We would love to hear from you!

Thanks for Reading 🙂

PS: We StageBit, are a leading custom eCommerce Website Design and development agency, offering the highest quality eCommerce web & mobile app development services to clients across the globe. If you’re looking to develop a Shopify Store and need any Guidance with Shopify Development, Our Shopify Developers are eager to help you.



Extra: I recently wrote this blog on Top Mistakes to Avoid While Selling on Shopify. And I thought it must be useful to you, Must check it 😉

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